The New Aetna Case Summary

Words: 179
Pages: 1

In listing he steps the company took to change the culture which represents the secret of its success, one shall notice that the new Chief Executive Officer took time to visit the employees, understand their perspective, and involve them in the planning. With other members of the senior team, they sought out employees at all level, those who were well connected, sensitive to the company culture, and widely respected, to get their input on the strategy as well as their views on both the design and execution of intended process changes. Thus, John W. Rowe decided that, instead of, just cutting costs, the organization would adopt a strategy, a new culture called the New Aetna. It would build a winning position in health insurance and a strong