The real cost campaign launched nationally on February 2014 on multimedia platforms such as Television, Radio, web, and print, and finally billboards. In its mission the FDA is a federal government agency that is dedicated to the constant protection and promotion in ensuring public health, safety, and security. The FDA is also responsible for the regulating, manufacture, marketing, and distribution of tobacco products to protect public health and reduce misuse of tobacco my use of minors. Empowered by the U. S Congress the FDA has the responsibility of enforcing federal food and drug acts in the name of public health. The Real Cost campaign uses advertising on TV, radio and the Internet, as well as in print publications, movie theaters and outdoor locations like bus shelters. The FDA has a strong commitment in the education of the public and youth of the harmful effects of tobacco