and receiver must have mutual respect
Dialog- conversation must begin with respect
Three major methods for appealing to an audience: logical, emotional, ethical
Logical- when you provide the audience with reasons, logic, sequence, facts , and analysis to prove your point
Emotional- when strike a chord by appealing to the sense
Ethical- when you show the audience that the speaker is qualified to speak
Motivation is something such as a need or desire that causes a person to act
Stereotype labeling…
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