You are either a boy or a girl, you favor blue which encourages that you are a boy or you prefer pink which leads everyone to believe that you are a girl. If colors are linked to gender identity, then roles have to be controlled by the same thing. Gender roles are simply that roles that are based upon what gender you are, for women those gender roles include but are not limited to the house keeper, the wife, the mother, the teacher, the cook and many more, most of these roles would fall under the nurturing and caregiver category while the roles that men possess are vastly different. The role of the men falls under the category of dominant provider and protector. They occupy gender roles such as hunter, husband, father, builder, mechanic, athlete etc. but these roles can create hyper masculinity and an image that is unattainable for men, this image also creates an image of what men are not supposed to be. Paired with the image of what outlines the characteristics men are supposed to have