The Synthetic Rubber Polymer Business Essay

Words: 3973

Pages: 16

Open Document

Table of Contents

1. Identification... 3
1.1 Background… 3
1.2 Problem Statement... 4
2. Analysis & Evaluation… 7
2.1 Analysis… 7
2.2 Evaluation… 11
3. Recommendations… 15
4. Plan of Action… 19
4.1 Agenda of actions… 19
4.2 Time Line… 23
4.2.1 Short Term… 23
4.2.2 Medium Term… 23
4.2.3 Long Term… 24

Exhibit 1 Nova Corporation’s Five Years Financial Review… 25

Exhibit 2 H-NBR Market Forecast… 26

Exhibit 3 Specialty Component of Rubber Business… 27

Exhibit 4 The Major International Producers of NBR in 1988… 28

Exhibit 5 Polysar Organization… 29

Exhibit 6 H-NBR Market …show more content…
Revised forecasts of the H-NBR market demand (see Exhibit 6), suggest a pattern of very slow increase in the U.S. market for the demand of higher quality rubber. Production of H-NBR by the two biggest players (i.e. Nippon Zeon and Polysar) for the U.S. market can approach the 2,950 tons mark in the 90’s (see Exhibit 2). However the demand could also be as low as 200 tons. The question that must be asked in order to satisfy that dilemma is what must be done in case the supply exceeds the demand for H-NBR? In order to answer that question, we will start by studying the competitive environment in which Polysar Limited operated; we will look at the five basic competitive forces as illustrated in the “five-force” model: 1. The threat of new entrants;
2. The bargaining power of buyers;
3. The bargaining power of suppliers;
4. The threat of substitute products and services;
5. The intensity of rivalry among competitors in an industry.

Each of these forces affects a firm’s ability to compete in a given market. Together, they determine the profit potential for a particular industry.

Industry Force High? Medium? Low? Why?
1. Threat of new entrants Low Specialized market dominated by three giants on a global level. 2. Power of buyers Medium Automotive industry. Influencing accordingly. 3. Power of suppliers

Essay about Victoria Chemicals Plc(a)

Analysis 6-7 Recommendations 8 Action and Implementation Plan 8-9 Exhibits 10 References 11 Executive Summary Victoria Chemicals is a major competitor in the worldwide chemicals industry. They are a leading producer of polypropylene, which is a polymer used in products such as: medical products and carpet fibers. Victoria Chemicals purchases the propylene from four refineries in England, as it is a byproduct of the refining of crude oil into gasoline. Two divisions compose Victoria Chemicals:…

Words 1785 - Pages 8

Converging Technologies Essay

telecommunication networks and internet services possible through satellite, cable and terrestrial television broadcast networks. Today, convergence is most often discussed in terms of the technologies used in computers, television, and telephony (Delhi Business Review, Vol.3, and No.1). The history of mankind speaks about the significant role played by industrial and technical revolution in changing the facet of human being from stone-age past to present day civilized society. The Human being, the best…

Words 2158 - Pages 9

chem hsc summary Essay examples

products. A substitution reaction is a reaction in which an atom in a molecule is replaced by another atom or group of atoms. d) identify that ethylene serves as a monomer from which polymers are made. e) Identify polyethylene as an addition polymer and explain the meaning of this term. Polymer Name and structure of the monomer Common uses Polyethylene Ethylene (ethene) CH2 = CH2 LDPE: milk bottles, soft toys, cling wrap HDPE: kitchen utensils, more ridged toys, rubbish bins…

Words 3756 - Pages 16

Tyre Industry Profile

INDUSTRY PROFILE INTRODUCTION 70% of world rubber consumption goes into the tyre industry. The growth in world tyre production has been in response to the growth in the automotive industry. Consequently, tyre production has been a driving force behind growth in the world elastomer industry. At the same time, the improvement in quality and variety of elastomers has enabled the tyre industry to achieve its goals of providing grip, control, safety, comfort and other important features of tyres. The…

Words 10191 - Pages 41

Essay on Toyota Samsung

of "excess manpower" After World War II, Japan experienced extreme economic difficulty. Commercial passenger car production started in 1947 with the model SA In June 1950, the company produced only 300 trucks and was on the verge of going out of business The management announced layoffs and wage reductions, and in response the union went on a strike that lasted two months The strike was resolved by an agreement that included layoffs and pay reductions but also the resignation of the president at…

Words 2394 - Pages 10

Essay on Various Rocket Propellants and Their Characterstics

the standard high-energy solid rocket fuel, Ammonium Perchlorate Composite Propellant (APCP). This mixture is primarily ammonium perchlorate powder (an oxidizer), combined with fine aluminium powder (a fuel), held together in a base of PBAN or HTPB (rubber-like fuels). The mixture is formed as a liquid, and then cast into the correct shape and cured into a rubbery solid. ------------------------------------------------- Propellant families Black Powder (BP) Propellants Composed of charcoal (fuel)…

Words 4932 - Pages 20

Heat Transfer Lab Report

THERMAL AND CFD ANALYSIS FOR FINDING HEAT TRANSFER THROUGH AN ANNULAR BEND TUBE FOR VARIOUS NANO FLUIDS ABSTRACT Heat transfer by convection is extremely necessary for several industrial heating and cooling applications. The warmth convection will passively be increased by dynamic flow pure mathematics, boundary conditions or by enhancing fluid thermo physical properties. A mixture mixture of nano-sized particles in an exceedingly base fluid, referred to as nanofluids, staggeringly enhances the…

Words 9618 - Pages 39