Hamlet’s irrational behavior, which is called from his unhealthy desire of revenge on his uncle, is explained using principles of behavioral economics. No matter what we go through, there always seems to be a little trigger that can change how we act around people and who we are as a person. Since Hamlet is faced with the thought of his uncle killing his father, he is clouded with revenge. And as always, with that kind of thinking, he ends up completely alienating himself from everyone else. Using Behavioral Economics, it shows how one can go completely off the grid and ignore the efforts of the people around them. Hamlet thinks his ways are the correct way to fix a problem when really they aren’t. Ariely and Gladwell have shown me how one acts the way they are and how it eventually affects everyone around them. An act of revenge will always be kept in the back of the mind and can affect the person up until the act is completed. Hamlet is consumed with the thought of revenge that it clouds all his rational decisions and behaviors. He thought his desire for revenge would end in a good thing but really just ended up badly and gets everyone