for Recommendations
Joe Whinney CEO of Theo chocolate should not encourage employees to form a union because currently the company was not profitable and faced financial risk. The positive image helped them to take the chocolate market and gained profit. However, the Stranger, a newspaper from Seattle made the accusation that the company did not allow the employees to form a union. It is highly likely that this situation might impact the company image, and even reduce the revenue. If company encourage workers to form the union. Theo Chocolate would need to raise the retail price to remedy the shortage for a union expenses. According to the case, Theo’s price range was $4 to $5, it is already higher than other chocolate products which were around
