message paired with humor might eventually elicit a positive (agreeing) response (Markiewicz, 1972). Humor and its effects is a subject that continues to puzzle researchers, due to humor’s complex and unexplainable origins. Since the majority of the research reviewed has yielded non-significant results, one is faced with the question of whether humor in fact has no significant effects on persuasion, or whether the appropriate conditions or medium for the emergence of the effect have not been created…
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