Date: 04/06/2014
Contents
Chapter 1Introduction …………………………………………………3
Chapter2 Literature ……………………………………………………4
Chapter 3 Background………………………………………………….5 3.1 Fast-food’s definition……………………………………..5 3.2 Fast-food occupy a leading position……………………..5 3.3 Western semi-industrializing fast-food………………….5 3.4 China fast-food status……………………………………6 3.5 Necessity of industrialization…………………………….6
Chapter4 How to Achieve Fast-food Industrialization ………………8 4.1 Standardization is A Brick of Fast-food industrialization…………………………………………………………8 4.2 China Fast-food Canteen Industrialization…………….9 4.2.1 Flow Line Style Canteen……………………………...9 4.2.2 Advanced Equipment is The Key …………………..10 4.3 Dishes industrialization…………………………………11
Chapter 5 Conclusion………………………………………………….12
Reference……………………………………………………………….13
Accessory ………………………………………………………………14
Chapter 1 Introduction
Before 2002, majorities of catering which were running in Chinese Fast-food market were Chinese Catering Industry, 80%. However, Western fast-food became popular day by day, to dominate the market after 2002 with 6 rules, standard, industrialization, scale, service theory, and management (Zhang Jinliang 2008). The basic status was, Chinese catering the rules owned its leading superiority, and this advantage made the Western fast-food grow rapidly (Zhao Jing 2008). And then that created a mature marketing environment. Oligopolistic enterprises appeared MacDonald and Kentucky Fried Chicken. But overlook the catering market, Chinese catering industries were still be the main part, for many customers would more like to consume with their taste and traditional food culture (Liu Xiaoyan 2010). A market share survey to Top 10 domestic Catering Chain Brand, which could tell is a ratio of brand intensive to China catering industries was much lower. Even though these Top 10 occupied 4 times market quotas than Western fast-food did (Ye Maozhong 2010). Further, development of China catering market was standing at a shifted activated timing which could see regional brands intensive would be gathering the market shares. Meanwhile, the China catering industries were studying the western, tried to achieve catering industrialization. However, China Top 20 catering industries for 2002, the award had no doubt that belonged to Western fast-food. MacDonald, Kentucky Fried Chicken and others had already replaced the Chinese catering industries (Zhou Guofu 2003). So what did this mean? Western food became advanced and performed Pareto Principle, likes MacDonald and Kentucky Fried Chicken, which represented efficiency. Weakness of China Catering Industries was efficiency, and how to figure it out, industrialization (Zhang Jinliang 2008). This essay will first discuss the existing states of China Catering Industry. Following this, it will explain the importance of China catering industrialization. Finally, it will look at how to achieve multiply China catering industrialization based on western methods.
Chapter 2 Literature Fast-food had already become a part of highly marketing commodity. Total Value of Food Industry in 2002 was achieved 98.6 billion Yuan. There was an 818% increase compared with 2001. And value of Food Manufacture, Food Processing, and Tabaco Processing were 23.8 billion Yuan, 34 billion Yuan and 5.4 billion Yuan, increasing ratio to annual was 910%, 1816% and 112% (Xiang Changqing 2004). Demand of fast-food is bigger. China owns substantial number of citizens, their concepts of food consumption changed by following living standard. Producing fast-food fit citizens’ rhythm, and also satisfied citizens whose different needs (Guo Miao & Zhang Han 2000). To point out a choice which fast-food would cause a health problem? Compared with Western fast-food, China
