Tom Ford is known for is hypersexualized advertisments. He served as the creative director at Gucci and Yves Saint Laurent, later launching his own brand in 2006, and in 2007 introduced his first men’s fragrance. The campaign caused controversy for how provocative it was, being banned in multiple countries. The one of the images show a caucasian woman grabbing her bare breasts with a bottle of Tom Ford cologne placed in between them, the rest of her body is excluded, she has perfectly manicured fingernails and lips that are bright red, and she is lathered in oil. There are no men present in the ad even though this product is being sold to males. All the ads show are what is considered the most desirable part of the woman's body. While looking at the campaigns explicit photos, taken by Terry…show more content… Edward Bernays believed the PR should appeal to the human emotions and subconscious, using aggression, security, self- preservation and sex appeal to sell products to consumers. Women body parts are used, more often than men, objectively in advertisements as a reflection of western culture. It's the ideology that women are either housewives or objects used for sexual reasons. This campaign uses optimism, implying that by wearing Tom Ford cologne a man is able to access women; assuming that every man is both heterosexual and hyper-sexual. With fragrances averaging at $275 Tom Ford is high-end brand, therefore, one would most likely have disposable income, portraying that by being a male with privilege they get the ideal man's woman handed to them with little effort. Although the ad is not marketed to a female audience, it also expresses that for a woman to obtain a successful man like “Tom Ford” they need to be skinny white girls that are provocative and edgy, with a perfectly polished
