Tony Fernandes Essay

Words: 2903
Pages: 12
Open Document
1.0 INTRODUCTION
Nowadays, AirAsia is the best of the Asian airline companies in its market segment and became profitable almost immediately after Tony Fernandes took it over in spite of the air-travel downturn following the 11 September 2001 terrorist attacks.
These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities are those of a good leader. He was entirely committed to his business (sometimes with a little humor) and was very accessible to the media; he wore AirAsia’s office red rap cap and official T-shirt to almost every official function, he gave his phone mobile phone number to all the media representative he talked to, and was himself advertisement …show more content…
He was honoured with the title of ‘Officier of the Legion d’ Honneur’ by the government of France in April 2010, for outstanding contributions to the French aviation industry. It is the highest rank of honour that the government of France can award to a non-French citizen.

2.2 PERSONAL TRAITS
Already Mr Fernandes was thinking about applying the low-cost approach to long-haul—he even went to see GE Capital, to ask if he could lease a Boeing 747. But on the advice of Conor McCarthy, a hard-nosed former head of operations at Ryanair, he agreed to start with a short-haul business. To that end, he approached Malaysia’s then prime minister, Mahathir Mohamad, in June 2001 to see whether he would get official backing for his plan to challenge Malaysia Airlines’s local monopoly. The canny Mr Mahathir said that he would grant his blessing, but on condition that Mr Fernandes took over an existing airline: AirAsia, a struggling subsidiary of a government-owned conglomerate.
AirAsia had a couple of elderly Boeing 737s, 40m ringgit ($11m) of debt and not
Show More

Related Documents: Tony Fernandes Essay

Organizational Behavior in Airasia Essay

Dato' Tony…

Words 3832 - Pages 16

Essay about Low-cost Carrier and Competitive Advantage

competitive advantage is evident in the case of AirAsia Asia’s most successful budget airline. Entrepreneur Tony Fernandes is closely associated with AirAsia’s development. Fueled by his interest in low cost budget airlines, he and Conor McCarthy, former operations director of Ryanair, quickly initiated a plan for a budget airline that would serve the growing Southeast Asian Market. Fernandes was encouraged by the then Prime Minister of Malaysia, Dato Sri Dr. Mahathir Mohamad to instead acquire a struggling…

Words 2391 - Pages 10

Essay on Pest Analysis on Airasia

confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the…

Words 1427 - Pages 6

Business Journalism in India Essay

Business and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressing…

Words 26083 - Pages 105