Top Five Ways To Optimize Your Youtube Marketing Efforts Using Analytics

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1. -“Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics” Published: October 21, 2013

-By Purna Virji– Senior Marketing Manager, Stroll

-Link: http://searchenginewatch.com/article/2301731/Top-5-Ways-to-Optimize-Your-YouTube-Marketing-Efforts-Using-Analytics

2. This article addresses some popular ways to use Youtube’s recently updated analytics tools and pinpoint user demographics and trends. It lists the top five ways, in no particular order, beginning with “Understand Your Users: and How They Watch”. This point discusses the use of the “Demographics” and “Devices” reports. These reports identify whether the user watching is male or female, where in the world they are located, and what device is being used to watch the video. This information can help identify whether or not the target market is being reached. Next point “Understand Where Users are Finding Your Videos” discusses the “Traffic sources” and “Playback location” reports in YouTube’s choices of analytics tools. This data shows what source the watcher is using to find your video. Third point is “Understand How Engaging Your Videos Are”. This data is found in the absolute and relative “audience retention” reports. This data is very important towards understanding why your video is successful or unsuccessful. Fourth use of data analytics tools is “Understand What Motivates Viewers to Subscribe”. This is a very important topic because YouTube’s research has shown that subscribers tend to watch twice as much video as non-subscribers. And lastly, the five point discussed is “Understand How Effectively Your Annotations are Working”. This tool will

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