Top Golf History

Words: 975
Pages: 4
Open Document
For my project I have chosen the company Top golf, because of its rising popularity and huge corporation. In the year of 2000 the Joliffe brothers were practicing their swings on a driving range. They soon began to brainstorm ways they could liven up their range experience and improve their skills at the same time. Some questions they began to ask themselves were “Why wasn’t there a place where they could work on their game and also have the best time of their lives?” and “Why couldn’t they know exactly where their ball had landed? The idea for top golf was born. The Joliffe brothers and a licensee developed the first three Top golf locations in the United Kingdom beginning in 2000. “Driving ranges have an image of hacker’s monotonously pounding …show more content…
Over 100,000 schoolchildren will visit one of our six Top Golf sites this year. Over 40% of all customers are under the age of 30. 75% of Top Golf Customers are male and include both avid casual and non-golfers. 60% of Top Golf’s male customers are ages 18‐40. Top Golf provides a fun, non‐intimidating way to learn how to swing a golf club for beginners of all skill levels. Top Golf provides free full sets of club rentals for all guests. “Food and drink play a large part in Top golf’s success. As customers wait for a bay, for which they pay $25-$45 an hour, they can buy drinks and snacks at a sports bar or play pool or billiards. With six games to choose from, a flat screen television tracks players’ target practice scores. But there is also a sofa and table with a thick menu, with waiters hovering so no plate is left empty or glass unfilled.” Top golf is mainly a hospitality business. They focus not on the game of golf but the social experience you have while at their …show more content…
For employees, it is hard to obtain a set schedule and it is difficult to speak with management. This can cause more issues in the future if not addressed soon. As a customer, the only thing that top golf may need to improve on is organization on the busy weekends. If you do not have the top golf card you must wait for a table or couch which may anger the customer if the wait times are long.
Each Top golf venue makes roughly $20m revenue a year — of which half is generated from food and drink. Top golf leases its facilities from EPR Properties, which builds the venues at a cost of about $25m each, with Top golf being responsible for $5m of the cost. There are currently 24 Top golf venues open worldwide and nine under construction throughout the U.S. Top golf Vice President of Real Estate Development Zach Shor said there are dozens more locations under contract or in firm negotiations for 2017 and 2018 openings.
In January, Top golf Entertainment Group (TEG), the parent holding company of Top golf, formed an international division to begin its expansion abroad. Top golf also will remain focused on the top 50 U.S. metropolitan statistical areas (MSAs), with additional concentration on California expansion. The reason top golf does so well in the business industry is because they are different from every other company in the same
Show More

Related Documents: Top Golf History

Social Media In The Golf Industry

INDUSTRY The game of Golf originated in the 15th century in Scotland. To many golfers, the Old Course at St Andrews, a links course dating to before 1574, is considered to be a site of pilgrimage. The game of golf has changed. Gone are the days of wooden clubs, stuffy professionals, and subdued golf claps. Today, golf is filled with technologically advanced equipment, raucous crowds, and professional players with loud personalities and even louder outfits. Over the last century, golf has emerged as one…

Words 1027 - Pages 5

Biosketch Tiger Woods Essay

his father took up the game of golf and fell in love with it. From that point, he decided if he had another son that he would teach him the game starting at a young age. As a baby, Tiger’s father would hit golf balls with tiger close by watching. By the age of nine months, Tiger was swinging a club and consistently hitting golf balls into a net. Earl noticed Tiger’s natural talent and new that he had a gifted child and continued to teach Tiger the game of golf. Tiger did not have the easiest…

Words 1650 - Pages 7

Tiger Woods Research Paper

time in golf, if not meet Tiger Woods? Did you know that Tiger Woods won his first Masters at only 20 years old and he still had more to come with his golf career? Many people are amazed at what such a young boy can do at a high level. Tiger Woods has changed the sport of golf, He deserves his influence for opening everyone's eyes to the sport of golf. Here is his path to becoming the greatest golfer of all time. At 20 years of age, Tiger Woods won the Masters, the hardest tournament in golf history…

Words 788 - Pages 4

Tiger Woods Informative Essay

Tom Brady or Derek Jeter. Well Tiger Woods is right up there at the top of the list of not only professional golfers, but professional athletes everywhere. Tiger is arguably on his way to being the greatest and most dominant athlete in the history of any sport. He has already won 79 PGA Tour events, including 14 major championships, both of those are second all time. And he isn’t even 40 years old yet. Tiger made the sport of golf more popular than ever and has changed the game in many ways, both…

Words 825 - Pages 4

Sports: Fitness And Health For Golfers

Sports Golf Fitness and Health for Golfers Golf Fitness Exercises, Stretches and Information for Golf Fitness Programs By Brent Kelley Golf Expert Share this Ads Golf Fitness Golf School Improve Golf Swing Dunning Golf For Exercise Fitness Gym Golf College Best Golf Simulator Golf Tips Golf Categories Golf for Beginners Golf Equipment Pro Golfers and Famous Golfers Golf Tours, Tournaments, Events Golf Major Championships Golf Course…

Words 1575 - Pages 7

Golfec Case Study Answers

1. Describe product: price, variety, quality, design, features, brand name, packaging, sizes, services, warranties, returns. Describe the production process (major steps in the construction/manufacturing) GolfTec is a golf retail store known for improving the average golfer with lessons and club fitting. GolfTec has club evaluations, sequential lessons, improvement plans and lesson programs. Club evaluations are 90 minute sessions that identify any problems in a golfers’ bag using thorough analysis…

Words 2499 - Pages 10

Buying Behaviour Of Golf Club

presentation is to analyse consumers’ buying behaviour regarding golf clubs by evaluating in greater depth their personality and its impact on their purchase decision. As marketing consultants, we conducted a research in the golf industry choosing six representative brands as following: Titleist, Callaway, TaylorMade, Nike, Adidas and Bridgestone. By evaluating these companies, we gained an insight into customers’ attitudes when a golf club is purchased being able to make recommendations for the selected…

Words 3993 - Pages 16

The Subconscious Effect

Rasooli 1 Dr. Melinda Wilson THEA 140 16 October 2013 The Subconscious Effect Throughout the history of time, people have done whatever it took to get them to the top, even if that meant to abandon their values and morals. From indentured servants to slavery, people have abandoned their beliefs and ethics for self satisfaction and pleasure. I believe Radio Golf and Slave Ship reveals the a type of culture clash. In the play, two very important scenes that depict American capitalism…

Words 1111 - Pages 5

Sun and Fun Waterpark Assignment Essay

to avoid but holds great potential for greater success. The company in general has had great success throughout their waterpark and their employees, attracting their customers. What they haven’t had as great success on over recently history id there outdated mini golf course and their inability to draw new customers through advertising. Threats to this company comes from expansion of the waterpark industry including a new company potentially moving to London. Though Tammy has toyed with the notion…

Words 1261 - Pages 6

Tiger Woods Research Paper

THE AMAZING RECORD OF TIGER WOODS INTRODUCTION By breaking twenty records and tying seven others, Tiger Woods is credited as rewriting a significant section of the history of the Masters tournament when he won it in 1997. That is what happens when a person wins the event five times, and Woods has continued to match or obliterate marks at Augusta National with extraordinary frequency over the course of the subsequent 26 years. His name is still associated to 35 records in the tournament's media…

Words 1511 - Pages 7