Trader Joe Case Study

Words: 132

Pages: 1

Annotated Bibliography

Mallinger, M., & Rossy, G. (2007). The Trader Joe’s Experience. The impact of corporate culture on business strategy. Graziadio Business Review, 10(2).

The article examines the success of Trader Joe in the marketplace as a result of a distinct business model that has built a national chain of neighborhood grocery stores. This organization is growth-oriented, yet perceived by shoppers as customer-focused similar to “mom-and-pop” operations. Trader Joe accomplished this by grounding their strategy in the alignment of their unique corporate culture with a clearly defined competitive strategy. This article also explores the relationship between organizational culture and business strategy that given Trader Joes extraordinary

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