Trader Joe Case Summary

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Trader Joe is an excellent example of a Niche market store that has a very outstanding product differentiation strategy by taking care of their employees, focusing on their customer needs and continuing to provide high-quality products. Now a day’s organic products are in high demand because the customer wants healthier and longer life. Trader Joe was successful to fulfill their customer’s needs by bringing healthy and unique products that do not hurt the customer’s wallet. But still, there is some customers demand to increase the quantity of organic and private label products. They should manage good supply chain management to bring more organic products and get more private label items which will definitely increase their revenue further. Since Niche market rarely faced with competition, even though they have competitors like Whole Foods and new entrants, which offer similar products like natural and organic foods may push them behind. So, they need to focus more on loyal customer demands who came a long …show more content…
When the company success is necessary, they should also increase the sizes of their stores to provide delightful and comfortable experience for their valued customers. By having opportunities to grow their store’s size, they can also decrease parking lots problem. They could increase online services and start to sell their products online to their customers because customers always want convenient, easy and fast services in their busy lives.

Trader Joe’s should start to expand their niche market internationally rather than opening so many stores throughout the United States. Shifting market to the international market could enhance the risk-taking ability when there’s an economic crisis or economic downturn in the domestic country. By doing so they could create this niche market again globally and probably sell their products at premium prices to increase their
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