they want.” Apple has changed along with the market by making it easier for customers to purchase items online and for customers to give feedback on their items and services. “To win market share, companies must coordinate the efforts of their traditional departments and their Internet staff to create friendly, easy-to-manage interactions” (Nickels, McHugh, and McHugh, 2010, p. 219). Currently, a person can set up an appointment to receive service in the Apple store online. When the customer gets…
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