TASK 1
Having worked for a large public company for a number of years, I feel we could take on many of their operating procedures to increase profit and market share. Firstly, I will begin with a comparison of public, private and voluntary companies in the housing sector.
Moat Housing, a public sector company, provides affordable housing for people who have low deposits or are unable to obtain a 100% mortgage. They are non-profit making and any profits are re-invested in the company. They are managed by a Board of Management which consists of independent people (some may be paid) and volunteers. The board makes decisions about the work of the organisation. Members include residents, local …show more content…
I explain the different factors below in relation to this company:
Political factors:
• National and local Government – policies, legislation, change of government and term
• Planning permission and green-belt land
• Government grants, funding , initiatives and incentives
• Pressure groups
• Wars or conflicts
Economic factors:
• UK and foreign economic trends/situation
• Taxes
• Seasonal issues, e.g. prolonged heavy snow delays workforce and deliveries
• Market/trade cycles
• Industry – specific factors
• Market routes and distribution trends
• Customer
• Interest and exchange rates
• International trade
Social
• Lifestyle
• Demographics
• Consumer attitude
• Media influence
• Law changes affecting social factor
• Brand and company image
• Major events/influences
• Ethnicity and religion
• PR
• Regeneration and government initiatives
• Consumer buying pattern
Technological
• Competing technological development
• Advancement in technology
• Research and development funding
• Information and communication
• Consumer buying mechanism, i.e. internet
• Legislation surrounding technology, i.e. the Data Protection Act
• Innovation potential
• IT access, licencing, patents, property issues
• Global communication
Legal
• Current and future legislation
• European and international legislation
• Regulatory bodies/processes
Environmental
• Environmental legislation
• Public awareness of