Unicheck Case Analysis

Words: 347
Pages: 2

Unicheck is a plagiarism detection software that has competitors such as Turnitin, Turnitin, Urkund, and Plagscan. These other software companies have been around since the late 1990’s to early 2000’s and have dominated the market. Unicheck is searching for ideas to infiltrate this market share.

Unicheck has a great strength by offering very competitive pricing. For an individual, they can use the software for a monthly fee of $9.97 a month, up to 200 pages checked or $6.98 every 3 months, up to 600 pages checked. Turnitin is very costly at $7.95 per paper, $19.95 for 3 papers or $29.95 for 5 papers. Although Unicheck strives to be competitive with the other companies, there have several weaknesses. Unicheck does not have a great marketing