Question One: Waitomo Adventures website creates a positive experience for someone researching and booking with this company. The process is quick, comprehensive and easy because when you complete a google search of Waitomo caves, Waitomo Adventures is one of the top websites that shows up. The information is clear and understandable as there is an easy to read menu bar at the top of the website. The photos that Waitomo Adventures provide on their website help the customer maintain their levels of excitement throughout the researching and booking process, making the outcome more likely to end in a sale.
Question Two A: As soon as Waitomo adventures website loads there is a button you can click, on the home page stating to 'book online now!' You can then select the date you want. This then leads to the booking page where you can book what activity you want to complete and the time of compulsion. You then proceed to the payment process where you confirm everything and they follow up with an email that consists of all the necessary details. The process is quick and easy but the booking grid could get confusing for someone who isn't confident with technology. The process is great compared to other websites as they don’t have any pop adds and they don’t make it mandatory to sign up for newsletters and things when…show more content… The consequences for having an online presence can be that not everyone has access to a computer and the older generation can be a little hesitant with booking online as it can be confusing. It can be hard to keep up to date with online trends and just as expensive for a new web design and if the Website is down or it gets a virus it can be time consuming to fix the
