UNIT3, TASK 2, P2, LIMITATIONS AND CONSTRAINTS OF MARKETING.
Data protection Act 1998:
Information must be gained legally, in other words, have the person’s permission to be able to give out information of the persons details. If the information is passed on then the company could get a fine and the business could get sued because it is breaking the law. For example, if McDonalds had a customer who paid by card, then all that customer information on the card would be kept by McDonalds, if McDonalds then give this information to another organisation, then they could get punish for fraud which means breaking the data protection act 1979.
Sales of Goods Act 1979:
This is an act which helps the customer to take back a damaged product they have purchased from a Company. The amount of money which is available from the law set by the government is depending on the product price and where it is purchased from. A refund or a replacement of the product can be given to the customers. The product has to be as it is described, must be fit for purpose, if foot asylum had sold a product to a customer and the product was faulty then the customer has the right to go back to the store and either refund or either exchange the product for another one.
The Consumer Protection (Distance Selling) Regulations:
This protection was brought by the government for the protection of customers buying goods online; Retailers would have to have full description of the product, conformation of the information in writing, 29 working days so then the customers could think and make their mind up, if they want to cancel their product purchased or keep it for their usage. Cadbury and McDonalds do not use distance selling. However, a company like Foot Asylum Sports shop, who sell online has to give well description of the goods, if the good does not meet the description then the customer has the right to bring the goods to the local store anywhere nearby.
The Consumer Credit for Unfair Trading Regulations 2008:
This act is to make sure that the general responsibilites of the act is for retailers to trade fairly and act more truly rather than being unfair with customers. For example if burger king had an offer on a veggie burgers for £2.99 and was sold to a customers for £3.99, then this would be breaking the consumer credit for unfair trading regulation.
Consumer Credit Act 1974 and 2006: this act enables customers to be able to take a certain amount of loan for a short term. Interest will be added every time the money is paid back in instalments. If the customer falls behind on repayments of the loan taken then interest will be added. This term has been successful for many users which have taken this loan. Cadbury would be breaking the consumer credit act because they do not have the licence to offer credit to customers. However, a company like DFS which sells furniture on credit could be breaking this law by not extending the limit a customer has to pay back the finance if they have problems paying the instalments.
The Codes of Advertising Practise:
The code of advertising practise is mostly used for the protection of children and if there is any misleading information about an advertisement. The information that the advertisement is about has to be true otherwise, it would be breaking the codes of advertising practise. The advertisement has to be true on TV, radios, newspapers etc. With
