Essay on Upscale Markets-Value Creation In A Mature Industry

Words: 1278
Pages: 6
Open Document
Upscale Markets-Value Creation In A Mature Industry

January 24, 2014

Table of Contents
1. CASE OVERVIEW 3
2. DISCUSSION QUESTION ANSWERS 3
3. ALTERNATIVES ANALYSIS 5
4. CONCLUSION 5

1. CASE OVERVIEW

In this case, Blake Ives, the CEO of Upscale Markets, was at a crossroad of whether start to build an online store to seek further growing profit. Upscale Markets was a seven-store local grocery chain in Dallas, TX. Ives was inspired by the huge success of a virtual store project in subways running by Tesco named Home Plus in Korea. They showed the products visually by using monitor in …show more content…
Loyalty card data was also play an important role in customer service. It was the information for the store to identify the customers and record how much they purchased form the store. In other words, It reflect how important this customer to the store. For example, store provides different discounts or outlets for the different level of customers which was grading by the Loyalty card data. Web shopping delivered most impact on customer service. Based on website, customer could make special request such like purchased two pineapple which one was ripe and the other was half ripe simply by add a note online for the picker. Just like what they did in store personally.
If I were Ives, I would not implement online grocery shipping in Dallas immediately. First, I need to analyze the current customer purchase products in each store. Figured out where my customers mostly lived and what the buying power of them. Then, estimate the possible increase of customer consumption based on the other similar store and situation of my store. Calculate the cost of implement and maintain online store and the additional cost such like picker salary and deliver cost. Finally figured out whether the increase consumption of customer by online store will bring benefit or not. If not, project over. If yet, still I can not begin online store in all stores. A pilot store was necessary to test whether the theory would work in the real word. I would choose the store
Show More

Related Documents: Essay on Upscale Markets-Value Creation In A Mature Industry

Essay on Northampton Group Inc. – Case Study Analyses: How to Increase Shareholder Value

Northampton Group Inc. – Case Study Analyses: How to increase shareholder value Nicole Arends, Jenny Feng, Laura Tromp & Zilha Wever FHTMS University of Aruba Mr. Don Taylor Corporate Finance FTS 2415 March 26, 2013 Introduction This Corporate Finance paper focuses on analyzing the challenges that Northampton Group Inc. (NGI) is facing as it tries to increase shareholder value. In the case study it is stated by the firm’s major shareholders, that they believe…

Words 5328 - Pages 22

Samsung Marketing Report Essay

embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung's positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound, Samsung's sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. II. SWOT based on primary and secondary research…

Words 7185 - Pages 29

Managing Information Technology (7th Edition) Essay

CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5…

Words 239873 - Pages 960