34). Florida contends that encouraging creative people to move into the city will stimulate economic and urban growth and is an urban governance strategy that supports, indirectly or directly the process of gentrification (Lehrer et al, & Florida, 2005). Toronto’s collaboration with Artscape can be analyzed as a municipal urban governance partnership, which attempts to integrate the creative class into the city, while simultaneously proliferating gentrification through the rebranding of a neighbourhood. Artscape is a non-profit organization that makes space for creativity by subsidizing rents to artists in certain urban areas, aiding in the survival of the creative class within a globally expensive and competitive city such as Toronto (Torontoartscape.org, 2011 & Lehrer et al, 2009). This collaborative non-profit partnership has become a “veritable developer of arts districts and live/work experiences for artists over the past twenty years and constitutes Toronto’s own local version of creativity-inspired gentrification” (Lehrer et al, 2009, p.