Visit California
Public Affairs Request for Proposal
Submitted July 10, 2013
PRESENTED TO
Caroline Beteta
President and Chief Executive Officer
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
CONTACT
Ronald W. Wong
President and Chief Executive Officer
300 S. Raymond Ave, Ste. 9
Pasadena, CA 91105
(213) 258-8726 phone rwong@icgworldwide.com <JJ, please discuss with Ron what image we want to use for this cover page>
July 10, 2013
Caroline Beteta
President and Chief Executive Officer
Visit California
555 Capitol Mall, Suite 1100
Sacramento, CA 95814
Dear Ms. Beteta,
It is with great pleasure that I submit the attached proposal for Public Affairs Services on behalf of
Imprenta Communications Group to assist Visit California (VCA). We stand ready to assist VCA create a unified message about the importance of the agency to key stakeholders like government officials, various chambers of commerce, key stakeholders, and of course, the general public.
Imprenta is an award-winning marketing, public relations and communications firm with specific experience in the travel and tourism industry. Imprenta has worked with Visit California and served as industry relations liaisons for Los Angeles and Southern California districts.
Additionally, Imprenta is unique in that its team members have work for both the Los Angeles
Convention Center (LACC) and the Los Angeles Tourism and Convention Board (Discover Los Angeles).
For both of these organizations we handled media relations, promotions, special events and help host trade delegation from China. Imprenta staff has experience and contacts throughout the Asian Pacific region, and working with foreign trade delegations this couple with our experience in travel and tourism makes us uniquely qualified to help Visit California with its stated goal in this RFP.
Imprenta professionals have decades of government and campaign experience managing and implementing initiative, issue, political, marketing and public affairs campaigns. Our staff includes seasoned government professionals who are veterans of President Clinton and President Obama's
Administration, as well as offices of Speaker Nancy Pelosi, Governor Gray Davis, numerous Speakers of the California Legislature, and other prominent Democratic elected leaders. Imprenta has the talent, experience and know-how to get the job done right.
Imprenta professionals have worked closely with a number of communications teams and departments of varying size and scope. Many of us have even served as communications directors and spokespeople for corporations and government entities. We understand how to develop successful communications strategies that deliver quantifiable results, and we all know how build communications teams and protocols to sustain success after we are gone.
Imprenta has a long and consistent track record of winning market share and mind share for a wide variety of private and public sector clients. We have conducted numerous public education and coalition building campaigns where we had to educate the public and generate support for various issues and initiatives.
We bring a team that not only understands the travel and tourism industry but also has decades of experience working in both the private and public sector, and can unlock emerging markets. For us there will be no learning curve – we are ready to hit the ground running. We look forward to hearing from you soon.
Sincerely,
Ronald W. Wong
President & CEO
TABLE OF CONTENTS
____________________________________________________
Proposer Services & Activities.................................................................................................
Previous Clients/ Case Studies …....................................................................................
Client List/ No Conflict Of Interest...................................................................................
Organizational Structure.
