Vera Bradley Case Summary

Words: 353
Pages: 2
Open Document
During the years of 2010 to 2013, Vera Bradley seemed to be in line with its’ competitors until 2014, that is when their meteoric growth stalled. One of the main issues was that Vera Bradley traditional products were not attracting enough new customers. Big competitors such as Michael Kors, Coach, and Kate Spade who were all well-known and popular made it hard for Vera Bradley. Vera Bradley had a strategy plan which appeared to match the company’s external and internal conditions, but provided little uniqueness since the rivals were using similar strategies. Vera Bradley is not producing different products, which is not attracting new customers nor satisfying the existing customers.
Revenue slipped only 1% in 2014, but net income was increasing
Show More

Related Documents: Vera Bradley Case Summary

Essay on Managers Explore and Exploit

Organizational Ambidexterity in Action: How Managers Explore and Exploit Author(s): Charles A. O'Reilly III and Michael L. Tushman Reviewed work(s): Source: California Management Review, Vol. 53, No. 4 (Summer 2011), pp. 5-22 Published by: University of California Press Stable URL: http://www.jstor.org/stable/10.1525/cmr.2011.53.4.5 . Accessed: 27/11/2011 04:22 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms…

Words 9245 - Pages 37