Vista Foods Executive Summary

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for Vista Foods to also be able to communicate this value.
Promotion
As important as it is to create, deliver, and transact value, it is paramount for Vista Foods to also be able to communicate this value. When deciding upon a promotional strategy, the company must meet the objectives of informing, persuading and reminding consumers of their respective products. With this in mind, there are several pathways Vista Foods can take to achieve this. When looking at launching the dry, unflavoured pasta line, guaranteeing a list of two facings is a necessary expense requiring $15,000. This will inline with the company’s objectives and it will be beneficial in persuading and reminding potential consumers of Vistas product offering. With Vista capitalizing
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