Volkswagen is Europe's biggest car manufacturer had to defend its reputation from the emission-cheating scandal by assuring the company no longer undertakes any action that could potentially harm the animal's. However, the company was obligated to pay tens of billions of dollars of fine, imprisonment of top officials, and the successive chief executive was dismissed. Additionally, Volkswagen was illegally associated with improvising the millions of vehicles software to meet the pollution standards that shifted the public insight on diesel exhaust. To protect the brand's reputation from peer/ public pressure, Volkswagen wrote a letter to PETA which stands for People for the Ethical Treatment of Animals that the …show more content…
Therefore, the scandal directly impacted the company's market value as Volkswagen no longer credible of the entire auto industry. The company is dishonest would negatively affect them in the long-run. Additionally, Volkswagen disregarded the corporate social responsibility that could lead to negative consequence and cost them more than just their financial value. Therefore, they would have to perform boundless amounts of damage control to gain the trust of the customers and