Walmart is looking into expanding their business both in the US and across the globe. Recently, in the US, Walmart has begun running out of room to expand their business. The leaders of the company got together and came up with a plan to differentiate their store format. They attempted this with smaller neighborhood markets. These stores would supply less drug and grocery supplies, while continuing to sell a majority of their products. They considered many disadvantages in their beginning stores. The major disadvantage that they discovered in their test stores was that each customer would have to spend an average of an additional $10 to increase their profit by only 1%. Another action they put in place was that of cleaning up many of their