Walmart In Germany Essay

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Wal-Mart in Germany

Wal-Mart entered the Germany market with much fanfare in the early 1990s. Wal-Mart opened 85 stores over 8 years with an investment around US$1 billions. After 8 year in the Germany market Wal-Mart and estimate loss of 200 to 300 million per annum they left the Germany marketplace. This failure was due to a number of things like mismanagement, regulatory regime and German culture.

Wal-Mart

Wal-Mart is one of the biggest American multinational retail corporations in the world. Sam Walton founded Wal-Mart in 1962. Walmart global headquarters is based in Bentonville Arkansas and today they have 11,088 stores in 27 countries around the world, 476,294 billions in revenue. Wal-Mart success is based to its philosophy of excellence in the workplace and customer services.

One of the key elements of the philosophy is giving the customers what they want, thinking from the customer point of view, ofting wide range of good quality products, friendly customer sercies, convenient trading hours. Wal-Mart aims to reflects the values and vision on the community they’re located.

Wal-Mart opened its first store in Rogers Arkansas in 1962. Within the first five years they had open 24 stores across the state with 12.6 millions in sale. Wal-Mart opened its first store outside Arkansas in 1968 in Sikeston, Missouri and Claremore, Oklahoma. In 1969 the company was incorporated as Wal-Mart Stores with 38 stores and sales of 44.2 million. The following year Wal-Mart began trading New York Stock Exchange.

Through the 1970s Wal-Mart continue to open new stores in Tennessee in 1973, Kentucky and Mississippi in 1974 and Taxes in 1975. By the end of the 1970s having 125 stores and total sale of 340.3 million. Wal-Mart continues to stores throughout the rest of the United States by and by the 25th anniverversary there were 1,198 stores and sales of 15.9 billion. In the early 1990s after turning its self from regional power into a national giant in the 1980s opportunities for growth the US market was subdued within the US marketplace and the marketplace was saturation with retail outlets.

Wal- Mart International division

When Wal-Mart begins the process on expending internationally around 1990.They set up an international division in Wal-Mart’s corpotion structure. This division purpose was to oversee the process of the expending internationally. The division was based with Wal-Mart headquarter in Bentonville Arkansas the reporting structure of division was that CEO for each region (Europe, Asia, and the Americas) reporting to international CEO of Wal-Mart.The International division senior management tightly control the operations and merchandising in every country including shop layout and the communicates with customers.
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