products that Apple developed,
particularly after Jobs’ triumphant return in 1997.
As optometric educators, whether we
use Macintosh, PC, or both, we can
benefit from reflecting on the following
six lessons that Jobs taught us.
Lesson #1: Market
Research Can Lead You
Backward, Not Forward
Consumers, be they retail customers
or optometry students, are often more
comfortable with what they know than
what they don’t. Imagination of how
things could be can fail the young and
the old alike. Jobs knew…
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