Standards which includes exhibiting professionalism and integrity of the markets, knowing how to do diligent investment analysis and recommendations, and not have any form of conflicts of interest in your portfolio decision making.
As a trusted fiduciary you are expected to: 1) Act with integrity, competence, diligence, respect and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession, and any other participants in the global markets, 2) Place the integrity of the investment profession and the interests of clients above their own personal interests, 3) Use reasonable care and exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions, and engaging in other professional activities, 4) Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession, 5) Promote the integrity and viability of the global capital markets for the ultimate benefit of society, and 6) Maintain and improve their professional competence and strive to maintain and improve the competence of other investment professionals.
CHAPTER 3: CLIENT GOALS AND CONSTRAINTS
Financial advisors spend a lot of time giving their clients advice on how to invest their money. Each individual client has different needs and concerns that need to be addressed. It is important to be a good listener to the clients various concerns, by doing this as an advisors you will not miss important information that may help to best serve your clients and protect the clients’ financial futures. It’s important for financial advisors to learn how to listen more to their clients and to ask more questions before they start to offer up advice. They need to focus on responding to their clients’ personal needs, rather than just focusing energy on selling their clients on products or investment strategies, even if they