Information & Management 39 (2002) 457±465
Key dimensions of business-to-consumer web sites
C. Ranganathana,*, Shobha Ganapathyb
a
Department of Information & Decision Sciences, University of Illinois at Chicago, 2402 University Hall,
601 South Morgan Street, MC 294, Chicago, IL 60607-7124, USA
b
Customer Relationship Management Group, Atlanta, USA
Received 15 July 2000; received in revised form 15 January 2001; accepted 16 March 2001
Abstract
The rapid growth in the electronic commerce over the…
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