Westlake Lanes Case Analysis Essay

Words: 4246
Pages: 17
Open Document
Key Issues

The key issue faced by general manager Shelby Givens of Westlake Lanes is whether or not to maintain the current practices of the business or seek new alternatives. She must convince the board that within her allotted one year, progress has been made in improving the business and ultimately convince them that profitability is in the foreseeable future and that their personal debt will be repaid.

Analysis

External Analysis: Porter’s Five Forces Analysis

Threat of new entrants: In regards to ease of entry, there is the possibility of new entrants. However, it is stated in the case that Westlake Lanes has an excellent location in downtown Raleigh and it would be hard for another entry to secure such a location. Also, …show more content…
Regarding their location, although there is the possibility for a new entrant, at this point in time it is rare because they are the only alley in the downtown area. Westlake Lanes’ bowling leagues is not something that is rare because many other bowling alleys do have leagues however it is not stated in the case if the other local alleys are direct competition with this. Finally, the long-standing and loyal staff that Westlake Lanes has managed to acquire is a rare asset because it is difficult to find staff that generally show desire and interest in the well-being of a company and are willing to donate their time and energy in seeing that all aspects of the company are meeting their full ability.

Inimitable/Non-substitutable: Westlake Lanes’ 30 years of operations is inimitable and non-substitutable because of course no other alley can enter the market claiming the same amount of experience in Raleigh. Regarding their ownership, it is not inimitable or non-substitutable for another bowling alley to be family owned. Westlake Lanes’ location is neither inimitable nor non-substitutable however it has already been discussed that a new entrant in this location is a low threat. The asset of leagues is not inimitable or non-substitutable because it is fairly simple for competitors to adopt this concept. Finally, a long-standing and loyal staff is also not inimitable or non-substitutable however it can prove to be fairly difficult and
Show More

Related Documents: Westlake Lanes Case Analysis Essay

Westlake Bowling Lanes

Introduction Westlake Bowling Lanes is a small business in downtown Raleigh. It was founded by late Dane Sugar and is currently owned by Sugar’s Raleigh-based son, along with a pair of his close friends. During Sugar’s lifetime, he managed every aspect of the business, but after his death in October, 2008, the new board of directors failed in hiring a suitable business manager, until 2009, when they hired Shelby Givens (Sugar’s granddaughter). The company currently faces serious financial challenges…

Words 2988 - Pages 12

Westlake lanes Essay

Givens, General Manager- Westlake Bowling Lanes, Raleigh, North Carolina. Dear Shelby, Please find the attached report for the analysis for the Westlake lanes. Each options were evaluated based on various criteria and continuing the current operation and scrutinizing the costs on periodic is recommended as it is the cost effective strategy for Westlake Bowling Alley CASE ANALYSIS: Shelby Given, the granddaughter of founder of Westlake Lanes has taken over as general…

Words 1417 - Pages 6

Westlake Lanes Case Essay

Problem Identification Shelby Givens, general manager of Westlake Bowling Lanes has worked over a 9 month period to try and get the company back on its feet. Although Westlake generated its first month of profit in over 2 years, they still weren’t close to paying back the loan from the board members. Shelby has come up with 2 ideas she thinks will revive the business and attract new customers and she is ready to present them to the board. Ultimately, the board members will be the ones to decide…

Words 1895 - Pages 8