What Are The Cons Of Ben And Jerry's

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FINANCIAL COMPONENTS
1994 was a hard year for Ben & Jerry's with many changes that affected the company's profitability. Compared to 1993, they experienced a 3% decline in profits at a time when the company had a huge 42% share of the US premium ice cream market and were leaders in the super-premium frozen yogurt market. Ben Cohen announced his retirement as the company's CEO and because a skilled manager was needed the salary 1:5 ratio was dropped in order to make offers to new manager based on a competitive salary. It can be argued that this was the effect which led to a 22% increase in administrative expenses recorded in 1994 compared to 1993. The new CEO, Bob Holland, made for the first time advertising campaigns for Ben & Jerry’s. This
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