One major factor was the intense need for gold and silver. European currency was based on gold and gold was discovered in the Americans it was not surprise that many europeans wanted to colonized it. The americas also had temporal climates that allowed for the production of crops such as corn, wheat, potatoes and sugarcane that could support large populations. Based on Jared Diamond’s theory about the victors are determined by their environment, he was not wrong with Europeans conquering the Americans however to have this theory as the only explanation is wrong. Yes, Europeans had the benefit of sharing their ideas with other cultures to advance their own, however in the video it was stated that psychological warfare was used. How could two different cultures use same tactics on each other when they never had contact with each other? All humans share some common thought process the only difference is the motives that they are given. Europeans had a strong desire to cultivate the Americas like their homeland and bring wealth to their already rich