Mother Hood
Thanks to the many different types of media that are available today, it is almost unavoidable that one will encounter an advertisement of a product. The most successful companies strategically convey ideas by using at least one of the fifteen basic appeals mentioned in terms of Fowle’s categories. According to Fowle, advertisements can appeal to: the need for sex, the need for affiliation, the need to nurture, the need for guidance, the need to aggress, the need to achieve, the need to dominate, the need for prominence, the need for attention, the need for autonomy, the need to escape, the need to feel safe, the need for aesthetic sensations, the need to satisfy curiosity, and physiological needs: food, drink, sleep, etc. One example…show more content… The commercial starts with different groups of moms all meeting in the center of the playground as if it were an old school fight. The moms speak on topics like whether their baby was breastfed or bottle fed, uses disposable diapers or cloth diapers, and whether the mothers are part time mothers or stay at home mothers. They make jokes at each other about the decisions that one another has made about the decisions that they deemed best fit for their children. As the jokes go on they tend to get very upset and almost start a fight with one another, until one mother that was so in-tuned into the fight that she lets go of her baby’s stroller. Before she even realized that she let it go someone else called it to attention. As they saw the stroller rolling down the hills and all of the mothers and fathers ran after the stroller together they realized that no matter what their beliefs was, they were parents…show more content… According to Fowle, the need for nurture is like when we see either a puppy, kitten, or a child on advertisements or commercials, our paternal or maternal instincts kicks in. Similac US provides us with an amazing example of this appeal by using babies in their commercial. It catches the attention of many mothers and people that are either expecting or planning on getting pregnant. They appealed to the audience’s need for affiliation, by the way, they organized the groups of mothers. There were so many different groups of moms that made different decisions regarding their choices for their children, which would make any mother feel like they can relate to the commercial no matter what choice they have made. These two appeals caught my attention because I am pregnant and I felt like this commercial was meant for me. This commercial made me feel as if no matter what decision I decide to make in order to take care of my baby, I will not be
