We see so many advertisements in our daily lives. Most of the time we do not even realize how many advertisements we see and hear each day. Listening to the radio, watching television, and just going online we are surrounded with people trying to sell us something. Susan Bordo talks about how advertisements have changed how we view the male body in her essay “Beauty (Re)discovers the Male Body.” Advertisements have done this and many other things. They are full of hidden messages, sometimes we just need to dig a little deeper to find those meanings. Other times they are right in front of us like an advertisement I saw recently. This advertisement is very simple in appearance but when you look closer, it has a very big hidden meaning.
The advertisement I am talking about is for Glacier Fruit Water. The ad shows a picture of a pretty blond celebrity drinking the water with a huge smile on her face on one side with the word bubbly bolded across the center of the image. On the other side there is a picture of a bottle of Glacier Fruit Water with the word beauty bolded. There is also a little blurb next to the bottle about how the drink has…show more content… In her essay mentioned above, Susan Bordo says “[there’s] always that constant judgment and evaluation- not only by actual, living men but by the ever present, watchful cultural gaze which always has its eye on our thighs- no matter how much else we accomplish”(227). This is clearly shown in the advertisement I described before. The advertisement gives us the idea that we need to be beautiful so we must drink this product. The word beauty is bolded right across the bottle of water. The company advertising obviously thinks that by showing a pretty young woman drinking their product it will sell to young women who feel they need to be beautiful. There are so many advertisements out there that say what beautiful should look like but most are not
