Given that his audience consists of business people, this pattern is particularly useful because it will make it easier to have an idea about what is coming next. Also, it will organize their ideas, and it will make his article’s main points visible for them. Furthermore, the kind of evidence Colvin provides would be particularly convincing to his readers. For instance, when discussing the idea of “deliberate practice,” he explains, “In a study of 20-year-old violinists by Ericsson and colleagues, the best group (judged by conservatory teachers) averaged 10,000 hours of deliberate practice over their lives; the next-best averaged 7,500 hours; and the next 5,000. It’s the same story in surgery, insurance sales, and virtually every sport. More deliberate practice equals better performance. Tons of it equals great performance” (Colvin 2). Here, this particular detail would resonate well since Colvin used a study that included numbers and data of the hours that will help individuals to master a skill, which made it more convincing for the readers to believe