appear indistinguishable from
the original they mimic. Most countries, however, permit
T
Address correspondence to Victor V. Cordell, Graduate School of International
Management, Monterey Institute of International Management, 424 Van Buren Street,
Monterey, CA 93940.
Journal of Business Research 35, 41-53 (1996)
© 1996 Elsevier Science Inc.
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registration of trademarks, so that a registered owner is granted
exclusive control over commercial…
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