Whole Foods Market

WHOLE FOODS MARKET 2014: VISION, CORE VALUES, AND STRATEGY
Name: Rolaine Wantje
Institution: Pensacola State College

1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the business strategy that Whole Food employs include selectiveness regarding the types of products sold, commitment to quality standards, core values, as well as sustainable agriculture. The company management team believes that effective implementation of the strategic elements will aid in the attainment of the organizational vision. In line with the vision, the company aspires to penetrate the international markets for their highest-quality of organic and natural foods. The firm ensures the production of …show more content…
The organizational vision acknowledges the growing needs of buyers to adopt healthy lifestyles and incorporates them into the business strategies. Based on the vision, the company aims at penetrating international markets through the production of the highest quality of natural and organic foods. The company not only highlights its vision, but also ensures that each and every one of the food product sticks to the outlined standards. For instance, the organization supplies organic and natural foods that do not contain any artificial ingredients. When it comes to the production processes, Whole Foods also ensures that there is no use of radiation or the addition of preservatives that may pose adverse effects to buyers’ health status. The company will thus manage to maintain long-term success following the presence of a market-conscious vision. The firm’s mission statement involving the promotion of vitality and welfare of all buyers through the supply of high-quality foods is a suitable guide towards the provision of demand-specific products. I like the statement since it portrays the organizational acknowledgment of its social responsibility to its customers. The company observes the social responsibilities to offer quality products to the buyers and safeguard their welfare. The supply of certified natural and organic foods, thus ensures that Whole Foods protects its customers from adverse impacts of …show more content…
Whole Foods values passion for healthy foods and thus ensures that its products make a positive difference in the lives of buyers. Again, the value and appreciation of quality standards guide them in supplying the highest possible quality of foods. The organization perceives customers as the most vital stakeholders and an integral part of its operations. Therefore, the employees ensure that customers receive extraordinary customer services to maximize satisfaction. The firm portrays high levels of appreciation for customer loyalty by offering them educative guidelines concerning healthy foods as well as environments. The core values for Whole Foods Company do matter to them since they ensure that all their strategies incorporate their elements. For instance, the production of all organic and natural foods follows the specifications of the U.S Department of Agriculture’s Food and Safety Inspection service regarding the use of safe ingredients and processes. Therefore, the values are not just nice words to entice the buyers to walk into the stores and purchase Whole Foods Products. They are thus a true representation of the company’s business processes. The core values have contributed significantly towards Whole Foods’ success in the attainment of large sales volumes, profits, and growth. For instance, between 1992 and 2001, Whole Foods Company

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