Based on my understanding of public choice, public choice is the ability to have the option of electing. For example, (with consideration to prices) a person may go to Kroger versus going to Wholefoods. The prices of items purchased at Wholefoods versus Kroger may make a difference in the public’s choice. Sales are likely to occur if a choice is not ultimately made; however, other factors that can slim the choice is location; if Wholefoods is substantiality closer than Kroger, a person may go to Wholefoods rather than Kroger. When Kroger, does not meet the sales that they need, they may tell the customers that prices will soon permanently reduce or may have special offers and promotions to meet the sales goal.