Chili consumption has played an important role in the food culture during long human history. Long time ago, since the ancient time, people were consuming chili as an important ingredient. Timbrook (2015) claims that, “Although they first evolved south of Amazonia, chile seeds have been found in cultural deposits more than 9000 years old in the …show more content…
And the relationship lasts for thousands of years till now. Thus, it had becoming a habit or tradition of people consuming chili in certain areas. Moreover, people were captivated by chili because of its special taste. Adam (2012) argues that, “Not only does chili spice add heat and flavor, it keeps food from spoiling.” At that time, there was no refrigerator, and the food would easily go bad, especially meat. People found that if they eat the meat which has already been spoiled with chili, it does not taste so bad; because the chili paper seems to release a strong taste that can cover the other tastes. On the other hand, people do not just enjoy the spicy taste of chili; there are also other cultural reasons that make people cherish chili. For example, in some regions, the male who eats much chili is seen as masculine and attractive. Also, different regions have different culture related to