Wine and Behavioural Segmentation Essay examples

Submitted By benjieming

Words: 5126

Pages: 21

Journal of Wine Research, 2003, Vol. 14, No. 2–3, pp. 127–138
Behavioural Segmentation: A New Zealand Wine Market Application
ART THOMAS and GARY PICKERING Original manuscript received, December 2002
Revised manuscript received, June 2003
ABSTRACT As a subject, market segmentation has a long, debated history in marketing literature. Its application to the wine industry seems to be in its infancy and needing careful assessment. This paper examines various approaches to market segmentation as applied in the wine industry. Also discussed is information on, and an assessment of, a behavioural segmentation study conducted on a sample of New Zealanders. The basis for this information is a mail survey of 1144 randomly selected potential respondents. Respondents were drawn from a national wine mailing list (n

Show More

Aust-China Essay

Identifying Consumer Behaviour in China and Australia through Market Segmentation and Interdisciplinary nature of various factors Turnitin Receipt ID: 146221525 Introduction The focus of this report aims to discuss how market segmentation and the interdisciplinary nature of consumer’s behaviour research applies to China and how it differs to Australia. These two aspects are two driving forces that assist organisations expanding domestically or globally however the implementation of these aspects…

Words 2208 - Pages 9

Gsl Notes Essay

& risks. Each component of value chain represents an industry in its own right. Global nature – multiple locations & multiple configuration. Industry Segmentation – broken down into segments. When analysing segment type of information needed includes – segment definition, size, average annual growth, an explanation of data. Product Segmentation – what is offered?, – who it is offered to?. Industry Life Cycle – Start-up, Growth, Control, Maturity, Shakeout, Decline Start-up – small industry…

Words 872 - Pages 4

Cadbury Scweppes Swot and Environments Essay

Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers: 13 Shareholders and investors: 14 Government: 14 Media: 14 Sponsors and Charity organisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly…

Words 14511 - Pages 59

Business report Essay

other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. In this report, I cover many aspects of product marketing such as target market & market segmentation factors, 4 marketing research areas, marketing mix factors and much more. There will be in depth analysis on each topic in this report explaining our marketing techniques for the newly marketed product called the “YOUfridge.” http://business…

Words 4559 - Pages 19

Case Study Roses Only

Analysis 5 SWOT Analysis 5 External Analysis 10 Industry Attractiveness: Porter's Five Forces Model 10 Macro-Environmental Trend Analysis 12 Competitor Analysis 15 The Marketplace 17 Market Segments: 17 Target market segmentation variables 21 Target Market Segmentation 21 Segment Profile 22 Buyer Criteria/Hierarchy Analysis 22 Marketplace evaluation 24 Factors Underlying Market Attractiveness & Competitive Position 24 Industry Attractiveness 25 Positioning Options 26…

Words 13409 - Pages 54

Gsl Mc Essay

Knowledge Checks: Multiple Choice and Extended Response Questions and Solutions GLOBAL STRATEGY AND LEADERSHIP Version 16a © Copyright CPA Australia unless otherwise indicated. Multiple Choice Questions and Solutions KNOWLEDGE CHECKS: MULTIPLE CHOICE AND EXTENDED RESPONSE QUESTIONS AND SOLUTIONS | i Contents Questions 1 Module 1 Question 1.1 Question 1.2 Question 1.3 Question 1.4 Question 1.5 Question 1.6 Question 1.7 Question 1.8 Question 1.9 Question 1…

Words 25498 - Pages 102

KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating…

Words 26667 - Pages 107