Winston 1984 Rhetorical Analysis

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Winston’s cigarette company puts a huge emphasis on the fact that their cigarettes contain no additives. The first three letters of Winston are win, implying that Winston smokers are winners. Their advertising image quickly grabs the viewer’s attention with the color contrast of red on the left side and black and white on the right side. There is a huge quote, “My patience is gone and so are the additives in my smokes,” that compares the absence of additives in the company’s cigarettes to patience, and it has the largest font on the left side of the image. On the right side, there is a line of women standing, but one particular woman stands out because she is entering the male restroom and, unlike the other women, her face can clearly be seen. …show more content…
However, the quote in the image, “My patience is gone, and so are the additives in my smokes,” implies a negative reaction from a customer with additives being removed from the cigarettes. Most people smoke cigarettes to relieve stress, not for their patience to be gone. The surgeon general’s warning in the top left hand corner does not belong in such a huge font on the advertisement, because it is letting buyers know that if they do not purchase this product then their risk to health issues from smoking can be prevented. Since the warning can discourage customers from buying the cigarettes, it would have probably been more convenient for the artist to put the warning in a smaller, barely readable font. The name of the product is repeated in the image, but the font is small. The company wants to sell the cigarettes, but puts a negative quote that counteracts their purpose of the item, which could possibly harm their business, and shows the warning in a slightly easily readable
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