Complete each section below. Be sure to cite your sources when necessary.
1. Fortune 500 Company name
FedEx Corporation
2. The company’s internal and external stakeholders
Internal stakeholder’s
External stakeholder’s
Board of Directors
Stockholders/Investors
Management
Government Agencies
Employees
Customers 3. Company’s mission and vision
Company’s mission
FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards. (FedEx Corp: About FedEx)
4. Company goals
At least one company goal that can be accomplished through a strategic plan
Expand GIS technology use
At least one company goal that can be accomplished through an operational plan
Increase fuel efficiency
5. SWOT analysis
Strengths
Weaknesses
Global presence
Seasonality of business
Industry leading technology
Disruption of technology infrastructure
Reputation and value of brand
Fluctuating fuel prices
Opportunities
Threats
Fuel efficiency
Competitors
Technology development
Unionization of employees
Green initiatives
Terrorist attacks to transportation infrastructure
Strengths
Global presence
Through FedEx’s various branches – FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services – it provides transportation, e-commerce, and business services throughout the U.S. and worldwide reaching more than 220 countries. The company also has approximately 58,700 drop-off locations, 660 aircrafts and approximately 110,000 vehicles at its disposal. FedEx can provide regional next-day and two-day service globally, in addition to its ground force. (Company Profile: FedEx Corp 2013)
Industry leading technology
FedEx is prime in the technology department, using global positional for deliveries and step-by-step package tracking. The online market has strengthened its position.
Reputation and value of brand
FedEx has a strong brand image and is the most recognized name in global delivery. In 2012, FORTUNE magazine ranked FedEx sixth in its “World’s Most Admired Companies” list. It has also been ranked in the top 10 on the Corporate Social Responsibility Index for its commitment to its stakeholders and the world. (Company Profile: FedEx Corp 2013)
Weaknesses
Seasonality of business
Across the globe, the amount of deliveries from each country varies depending on the season in that location. The U.S. is busy during the months of November and December, whereas, another country may be slower in those months. The natural disasters also play a part in the continuance of deliveries.
Disruption of technology infrastructure
FedEx relies heavily on technology to schedule and deliver its shipments. Internal and external risks, such as malware attacks, natural disasters, corporate espionage or data loss could severely impact FedEx’s ability to deliver its goods and meet customer demands. (Company Profile: FedEx Corp 2013)
Fluctuating fuel prices
The cost of oil for gasoline for aircraft and delivery vehicles plays a huge part in FedEx’s ability to meet the demands of its customers. Rising fuel costs would mean in increase in delivery charges and potentially a drop in customer demand for services.
Opportunities
Fuel efficiency
Given the extraordinary amount of fuel that FedEx uses on a daily basis, opportunities exist for the
