would you buy Gm? Essay

Submitted By Fouzia-Chowdhury Dee
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Pages: 19
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Company – General Motors Corporation
Stephan Diaz
Bucp-781
Fouzia Chowdhury- 0935008
Shadik Shamim -0959601
Munkhdelger Batchuluun-0961552 Mission Statement:
"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."
Business strategy
To analyze business strategy we have to deeply understand the pattern of decisions deployed within the following functional strategies -
Marketing strategy
General Motors, under siege for the recall of 2.6 million small cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks.
The recall, which began in February and was expanded last month, is the company's largest crisis since it emerged from bankruptcy in 2009.
While GM's U.S. market share has declined 2.3% for the first three months of this year, it's too early to say that the recall is hurting sales of its newest models. GM's sales rose 4% in March from a year earlier, well above analysts' expectations and better than Ford's 3.3%
GM CEO Mary Barra has apologized to customers during congressional testimony and in other forums. GM is reluctant, however, to incorporate an apology into its marketing.
GM is offering a $500 incentive to owners of the recalled models that they can apply toward the purchase or lease of a new GM vehicle.
Product/Market
General Motors Corporation (General Motors), incorporated on August 11, 2009, designs, build and sell cars, trucks and automobiles parts globally. The Company also provides automotive financing services through General Motors Financial Company, Inc. (GM Financial). The Company's automotive operations meet the demands of the Company's customers through its four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). During the year ended December 31, 2012, the Company's total worldwide vehicle sales were 9.3 million. As of December 31, 2012 the Company had ownership stakes directly or indirectly in entities through various regional subsidiaries, including GM Korea Company (GM Korea); Shanghai General Motors Co., Ltd. (SGM); SAIC General Motors Sales Co., Ltd. (SGMS); SAIC-GM-Wuling Automobile Co., Ltd. (SGMW); FAW-GM Light Duty Commercial Vehicle Co., Ltd. (FAW-GM); and SAIC GM Investment Limited, the holding company of General Motors India Private Limited and Chevrolet Sales India Private Limited (collectively HKJV). In March 2012, the Company acquired from Ally Financial 100% interest of GMAC South America LLC. In October 2013, Fiat SpA's Fiat Group Automobiles completes acquisition of 50% stake in VM Motor SpA Held by the Company.
In December 2013, General Motors Co sold its remaining 8.5 % in Ally Financial Inc.
These companies design, manufacture and market vehicles under the brands of Buick, Cadillac, Chevrolet and GMC. In addition to the products the Company sells to its dealers for consumer retail sales, the Company also sells cars and trucks to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies and governments. The Company sells vehicles to fleet customers directly or through its network of dealers. The Company's retail and fleet customers can obtain a range of after sale vehicle services and products through the Company's dealer network, such as maintenance, light repairs, collision repairs, vehicle accessories and extended service warranties. The Company's authorized dealers offer parts, accessories, service and repairs for GM vehicles in the product lines that they sell using GM parts and accessories.
The Company's dealers are authorized to service GM vehicles under the Company's limited
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