Wrapping It Up: Isaiah Edwin Leopold

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Wrapping it Up Isaiah Edwin Leopold, better known as Ed Wynn, was an American actor and comedian noted for his Perfect Fool comedy character, his pioneering radio show of the 1930s, and his later career as a dramatic actor

Ed walked on stage with a felt circle. It had a hole in the center and it looked like a big flat donut. He did a 45-minute set folding the hat and telling stories. The audience sat on the edge of their seat. The room was filled with laughter. No one left his show early. People didn’t start conversations with each other. The entire audience was glued to his performance.

One entertainer with one prop. He didn’t use any special music, lighting or other stage effects. The audience left excited, still laughing and
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As if they just listened to a lecture and are heading to their next class.

2. Feeling they enjoyed passing some time watching your show.

3. Energized, excited and talking about the “wow” they experienced.

The goal is number 3. The problem is that some people think the only way to achieve it is more investment. Spend all the money you wish. You can have the latest, greatest magic and everything else in the world, and still fail.

A simple example would involve the same trick performed by six different magicians. Sitting in the audience you would hear six different story lines, witness six different presentations and experience six entertainment factor ratings. The ratings would be based on the magician’s performance skills.

This text went into detail on your performance factors. Serious questions were asked you need to keep in mind. There are many cheap magicians out there and they are usually not very skilled. And, we all know that highly skilled magicians are not cheap.

You need to be aware of the entertainment in your marketing area. This is not just services provided by magicians. The broader spectrum you research the more effective your research will be. Look for the following types of entertainers and make notes on the services they