experience as a flower retailer lead this entrepreneur to know exactly how the flower industry works and what customers want and need.
Through those years of experience, James Steven did realize that ‘Roses’ were the easiest name of flower people can remember and purchase most of the time. This knowledge has been used effectively and the company mainly focuses on Roses and quality products.
* A distinctive competence in inbound logistics
In the inbound logistics, the retailer first purchases…
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