By singing in an auto tuned voice it cushions the whole topic by making us laugh. Burnham also used pop culture to make us laugh. Kanye West is often the subject of young people's laughter. By introducing him in the beginning of the show it catches the audience's attention and gets them thinking that this show is going to be funny. Just to add a bit more humor Burnham picks a topic that many people can relate to, and laugh at because it's not too serious. By using something people can relate to he makes his point without making the audience feel to bad about their behavior. A factor that may be overlooked is his age. Burnham is a young comedian. Being a similar age as his target audience can make all the difference in the audience's reaction because he is easier for youth culture to relate