By utilizing ethical appeal, emotional stimulus, and logic, Zadie Smith strengthens the persuasiveness of her argument that libraries in the London area must stay open.
Smith appeals ethically to those on both sides of the argument to establish her own credibility.
She explains “We get that money is tight. . . But they are still a significant part of our social reality.” She acknowledges that both sides want to conserve money, and by establishing that libraries are free, she can lure the opposition to agree with her. Later, she continues to appeal to the opposition, writing “‘But I never use the damn things!’ says Mr. Notmytaxes. Sir, I believe you.”