Dear Mr. Kocur, As part of my morning routine, I immediately found my Zeiss Terra ED 8x42 binoculars. They are an integral part of my life, and I sought to share them with a broader audience. Here are all of the details included in my advertisement and I hope you find them suitable to broadcast: The narrator begins by introducing the product, incorporating a dramatic pause between each segment of “Zeiss. Terra ED. 8x42 binoculars.” This builds suspense for the audience and increases retention. The assertive narration and black-and-white theme highlight the sleek design of the binoculars. The first three clips were shot on a mirror, adding a reflection to the binoculars. These convey its deluxe design via transfer, and the image of the binoculars is…show more content… Aditya, the next testimonial, began with a humorous performance of him fumbling with the binoculars before happening upon a remarkable position where he could “see everything.” Much like the aforementioned “Tej Approved” text, the “Aditya Approved” slide adds ethos to the video. After another rhetorical question, the ad transitions into testimonials from professionals. Firstly, the professional binocular reviewer expresses his expertise with a logo number by working with “hundreds of binoculars every day.” His title and collared shirt also give him credibility. After creating suspense with deliberate pauses and exaggerated hand movements, he eventually leads to his favourite binoculars. By expressing enthusiasm for the product, the audience may be motivated by pathos with their excitement. Ethang also discusses practical uses of the binoculars, such as transportation, dependability and ease of use—questions the viewers may have had lingering in their minds. Lastly, with loaded language, he describes the high-quality glass infused into the
